1. Introduction
Welcome to pr.tools (“Company”, “we”, “our”, “us”). By purchasing our Generative Engine Optimization (GEO) and AI Search Optimization (AISO) services, you (“Client”, “User”) agree to be bound by these Terms of Service. If you do not agree, do not use our services.
2. Nature of Services
We provide digital marketing services aimed at improving the visibility of brands, websites, and entities within Large Language Models (LLMs) such as ChatGPT, Claude, Gemini, and search engines like Bing. Our services include, but are not limited to:
- Structuring data (JSON-LD Schema).
- Content creation and publishing on third-party platforms (Reddit, Medium, Quora, etc.).
- Knowledge Graph optimization.
- Sentiment analysis and reporting.
3. NO GUARANTEES & DISCLAIMER S (Crucial)
PLEASE READ THIS SECTION CAREFULLY.
(a) No Guarantee of Results: AI models (OpenAI, Google, Anthropic) utilize proprietary, “black-box” algorithms that change frequently. While we employ best industry practices to optimize your brand, we explicitly do not guarantee specific rankings, specific mentions, or placement as the #1 answer in any AI dialogue. Marketing outcomes are speculative.
(b) Third-Party Platforms: We do not own or control OpenAI, Google, Bing, Reddit, or Quora. We are not responsible for deletions, bans, algorithm updates, or changes in policy by these platforms that may negatively affect your visibility.
4. Service Maturity & Timeframe Acknowledgement
By purchasing any subscription plan, the Client acknowledges and agrees that AISO (AI Search Optimization) is a long-term strategy. Unlike traditional PPC advertising:
- Initial Signals: May appear within 2-4 weeks.
- Significant Impact: Typically requires a consistent strategy executed over a period of 6 to 12 months.
You understand that expecting substantial results in the first 30-60 days is unrealistic. Failure to achieve specific metrics within the first few months does not constitute grounds for a refund or a breach of contract on our part.
5. Payments, Renewals, and Cancellations
(a) Subscription: Services are billed on a monthly or annual subscription basis via Stripe. By entering your payment details, you authorize us to charge your method automatically.
(b) Cancellation: You may cancel your subscription at any time through your dashboard or by contacting support. Cancellation stops future billing but does not provide refunds for the current billing period.
(c) Refunds: Refunds are only issued at our sole discretion. If work has commenced (e.g., an audit has been performed, or content has been posted), no refunds will be issued. We strictly fight fraudulent chargebacks and will submit this agreement as evidence that services were rendered.
6. Limitation of Liability
To the maximum extent permitted by applicable law, pr.tools shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from your use of our services.
In no event shall our total liability to you for all claims exceed the amount you have paid us in the last one (1) month prior to the claim.
7. Indemnification
You agree to assume full responsibility for the use of our services. You agree to indemnify and hold harmless pr.tools, its employees, and agents from any demands, loss, liability, claims, or expenses (including attorneys’ fees) made against us by any third party due to or arising out of or in connection with your use of our services or the content we promote on your behalf.
8. Changes to Terms
We reserve the right to modify these terms at any time. Continued use of our services following any changes constitutes acceptance of the new Terms.
Last Updated: November 2025
